Founder · Strategist · Speaker

The messier,the better.

An idea you can almost see. A problem you keep working around. Bring what you have. I’ll help you work out what’s in the way and what we could try.

Black and white portrait of Stacey Key, arms folded on a table, wearing a white hoodie
Sydney 00:00

Read your signal

Let’s get to know each other a little.

What frequency are you? Fast, considered, steady or responsive. None is better. Each is simply a different way to move through a room, a problem or a new idea.

Take the read, then compare notes. It might give us a useful place to start.

Live signalSignal: unread

The builds

Ideas I couldn’t put down.

Three ventures. Three questions I could not leave alone.

01

Health infrastructure

meforme™

A dietitian’s method, made useful between appointments.

Started with
Monique’s clinical practice.
Taught me
Expertise needs a structure people can use.
See the build

02

Operational intelligence

Key360™

The important information was already there. It was just scattered.

Started with
Research governance and a learning map I made for one student.
Taught me
Make the right information easier to see.
See the build

03

Men’s health and connection

COREMEN™

Bringing together what works to support the men in our lives.

Started with
A commitment to the men in our lives.
Taught me
Steady support matters.
See the build

Embrace the naysayer.

The strongest work has enough shape to attract belief and enough resistance to survive it. I make room for both.

01 · Reframe

The naysayer is not the problem.

Pushback is a stress test. Say the hard part out loud early and the idea gets stronger.

See the naysayer talk

02 · Capacity

AI can expand what people know how to do, and what they can imagine doing next.

The useful shift is not just faster work. It is a wider view of what is possible.

See the AI talk

Get in touch

Book a call, or send an email.

Choose the way that suits you. A few words are enough to get started.